BUSCANDO LA FLOR
Ruben Herrera, watercolours
08.10.05 - 12.11.05
The series BUSCANDO LA FLOR is the result of an exercise in inventiveness.
In this work we see flowers and plants that we can recognize as such but do not exist in reality. Ruben Herrera has studied the morphology, structure and form of flowers and reduced their multiplicity to generic types. Types that in their turn again consist of petals, sepals, stamens, corolla and pistils
In this intuitive and associative process the elements of existing flowers are gathered again to form a new typology, a new constellation.
The new flower types obtain a new inherent logic that is not dictated by evolutionary necessity but by the inventiveness of the artist.
Ruben Herrera has won awards in the Salon Grafique in Marseille and the Michel de Ghelderode Concours in Brussels. His work has been exhibited in many European and Latin American countries, Canada and China. It forms part of public and private collections in The Netherlands. His work has been used on the cover of around thirty novels by among others, Julio Cortazar, Gabriel García Marquez, Mario Vargas Llosa, Sábato, Benedetti and Yurkievich.